Nae Nae's Naturals Case Study

naenaes.com

Results Summary

  • Increased revenue per email from $1,700 to $5,000 per email on average.
  • 7% increase in email open rate for each email, on average
  • Migrated all marketing to one CRM - Email, SMS and automations.

Working with Nae Nae

Nae Nae Naturals is a provider of afro hair care products through their e-commerce website.

We worked with them to create a weekly email marketing system that allowed them to maintain list quality and increase sales at the same time.

Open rates are the key to email revenue

We increased the average open rate by 7%.

Always test subject lines.

Always mix email ideas.

Always mix email segments.

The results of this will show in your open rates.

Words over design

The best performing email generated around $9,000.

This email has over 550 words in it. Most of the other emails had 200-250 words.

Words sell.

Mix your sending segments

One of the biggest mistakes I see people make in e-commerce is sending to the same segment every email. This means that the same people get every single email.

But not every email is relevant to everyone. More importantly, you do not want to send too many offers back to back.

You need to mix up the campaign types. And mix up the sending segments.

This is something we call campaign mixing.

Email Marketing Services

  • Weekly Email
  • Email Marketing Manager Strategy
  • Email Writing & Design
  • CRM List Cleaning

Ready to talk about your email marketing?

We want you to love your emails. If you're unhappy with it, let's talk about what S2 Digital can do to rekindle the romance.

Working with Urban Baristas

We are lucky at S2 Digital to work with brands that focus on providing real solutions to real problems. We collaborate with these brands to make sure they can continue to provide value to their customers.

While capturing some of that value for themselves. Official Sea Moss is a sea moss wholesaler and retailer through their e-commerce website.

They focus on giving sea moss to their customers in usable forms to suit their needs.

Official Sea Moss now have the assets in place to continually grow their revenue and profit in line with their traffic growth.

Nurturing the list before a launch

We are lucky at S2 Digital to work with brands that focus on providing real solutions to real problems. We collaborate with these brands to make sure they can continue to provide value to their customers.

While capturing some of that value for themselves. Official Sea Moss is a sea moss wholesaler and retailer through their e-commerce website.

They focus on giving sea moss to their customers in usable forms to suit their needs.

Official Sea Moss now have the assets in place to continually grow their revenue and profit in line with their traffic growth.

Story-based launch sequences

We are lucky at S2 Digital to work with brands that focus on providing real solutions to real problems. We collaborate with these brands to make sure they can continue to provide value to their customers.

While capturing some of that value for themselves. Official Sea Moss is a sea moss wholesaler and retailer through their e-commerce website.

They focus on giving sea moss to their customers in usable forms to suit their needs.

Official Sea Moss now have the assets in place to continually grow their revenue and profit in line with their traffic growth.

Non-Holiday Launches

We are lucky at S2 Digital to work with brands that focus on providing real solutions to real problems. We collaborate with these brands to make sure they can continue to provide value to their customers.

While capturing some of that value for themselves. Official Sea Moss is a sea moss wholesaler and retailer through their e-commerce website.

They focus on giving sea moss to their customers in usable forms to suit their needs.

Official Sea Moss now have the assets in place to continually grow their revenue and profit in line with their traffic growth.

Working with Urban Baristas

We are lucky at S2 Digital to work with brands that focus on providing real solutions to real problems. We collaborate with these brands to make sure they can continue to provide value to their customers.

While capturing some of that value for themselves. Official Sea Moss is a sea moss wholesaler and retailer through their e-commerce website.

They focus on giving sea moss to their customers in usable forms to suit their needs.

Official Sea Moss now have the assets in place to continually grow their revenue and profit in line with their traffic growth.

Nurturing the list before a launch

We are lucky at S2 Digital to work with brands that focus on providing real solutions to real problems. We collaborate with these brands to make sure they can continue to provide value to their customers.

While capturing some of that value for themselves. Official Sea Moss is a sea moss wholesaler and retailer through their e-commerce website.

They focus on giving sea moss to their customers in usable forms to suit their needs.

Official Sea Moss now have the assets in place to continually grow their revenue and profit in line with their traffic growth.

Story-based launch sequences

We are lucky at S2 Digital to work with brands that focus on providing real solutions to real problems. We collaborate with these brands to make sure they can continue to provide value to their customers.

While capturing some of that value for themselves. Official Sea Moss is a sea moss wholesaler and retailer through their e-commerce website.

They focus on giving sea moss to their customers in usable forms to suit their needs.

Official Sea Moss now have the assets in place to continually grow their revenue and profit in line with their traffic growth.

Non-Holiday Launches

We are lucky at S2 Digital to work with brands that focus on providing real solutions to real problems. We collaborate with these brands to make sure they can continue to provide value to their customers.

While capturing some of that value for themselves. Official Sea Moss is a sea moss wholesaler and retailer through their e-commerce website.

They focus on giving sea moss to their customers in usable forms to suit their needs.

Official Sea Moss now have the assets in place to continually grow their revenue and profit in line with their traffic growth.