How much money will I make from my email marketing strategy?
If email marketing is new to your business, you can add an additional 26% of additional revenue.
Most of our clients have already tried some form of email marketing. For these clients, they see approximately 9% - 20% increase in revenue. Depending on how poorly the last agency performed (smirk!)
There are three money principles we follow to to capture the best results for our clients:
- Long term relationships are very profitable. Most of our clients are interested in building a long term business and brands (we love these businesses!). If that is you, building long-term relationships with your email list is vital.
We have seen a lot of people "burn and churn" their list. They aggressively shove offers down their throat. Every email they send is an offer email. This will burn your email list.
Instead, I strongly advise you to ask yourself before every email: "will this email strengthen my relationship or hurt it?" and "is this the right time to send a promotion email or launch".
The true goal of email marketing is to build a list of super fans that buy more, buy more often and tell their friends to buy.
A relationship focused email strategy will get your there. Relationships are profitable.
- Campaign mixing helps you make offers without burning your email list. There are unlimited implementations of email marketing. To maintain the health of your list while generating revenue, you should mix up the sending strategies.
The three core categories of sending are: relationship emails, offer emails and newsworthy emails. Use them all.
- Words over design. The biggest mistake brands make is that they believe that the email design drives the results.
Your customers want to buy products that solve problems. We communicate problems and solutions with words (Read: Good copywriting).
When we work together, I will ask you: Are we creating emails for you, or for your customers?
We have been email marketing specialist for over 8 years. In that time, creating emails for the customer always generated the most revenue for the business.
If you follow these principles, your revenue will increase and stay there.